In rare moments of quiet reflection (i.e. when driving in my car – without the kids) I ponder many things. What should I cook for dinner? Did I remember to lock the front door? Have I forgotten anyone’s birthday? And when I allow my thoughts to go deeper, I tackle what it is that we as communicators do – and how we can do it really well. Through this blog I will share some of these thoughts, ideas and reflections.
In a reflective moment recently, I realised just how varied my time in the industry has been. Don’t get me wrong, I’m no dinosaur. But I’ve seen and done my fair share of things. I’ve served my time. I’ve worked in different roles, for start-ups through to established global brands. I’ve dipped my toe into different industries, in different states, countries and continents. But despite all this diversity, some things just seem to stay constant.
The ‘constants’ of communication
Now my aim isn’t to be the go-to for all marketing and communications blogs. For businesses, I hope to share ideas and (hopefully useful) nuggets of wisdom to help you make sense of the marketing maze. For fellow communicators, I hope to stimulate your thinking and draw on your expertise. And for me personally, I hope to step back from the daily grind to appreciate what it is that we do, how we can do it well – and why we love it so.
Welcome to The Ramblings of a Creative Communicator.